A Google Decision That Could Be Great News for A/B Testers
On the surface, Google doesn’t appear to have a particularly close relationship with split testing. They offer a split testing feature built into Google... The post A Google Decision That Could Be...
View ArticleThe Impact of Headlines and Tone of Voice on Conversion
Concepts like “building trust” and “presenting a consistent brand” don’t get as much attention as they should. Actually, let’s rephrase that. They... The post The Impact of Headlines and Tone of Voice...
View ArticleStop Jargon From Killing Your Conversions
Jargon. Verbiage. Policy speak. Whatever you call it, we all encounter it on a daily basis. Why? There are at least three... The post Stop Jargon From Killing Your Conversions appeared first on The...
View ArticleEmojis and Emails, a Match Made in Heaven (Maybe)
I don’t like emojis. There, I said it. I think they’re juvenile and ugly, but whenever I say as much I get... The post Emojis and Emails, a Match Made in Heaven (Maybe) appeared first on The Daily Egg.
View ArticleWhy That Giveaway Is A Terrible Marketing Idea
Just about every marketer has been there. “Our numbers are looking a little low this month. We need to do something to... The post Why That Giveaway Is A Terrible Marketing Idea appeared first on The...
View ArticleHow’s Your A/B Testing Going… Post-Mobilegeddon?
Before I get into this post, I want to reinforce something that’s common knowledge and expand on why it’s important in the... The post How’s Your A/B Testing Going… Post-Mobilegeddon? appeared first on...
View ArticleJust How Proven Are *Those* Proven CRO Tips?
In an article I wrote for Kissmetrics last month, I called for marketers and copywriters to be wary of so-called “best practices”... The post Just How Proven Are *Those* Proven CRO Tips? appeared first...
View ArticleWhat The Queen Can Teach You About Email Marketing
In the UK there’s a quaint tradition of relatives applying for a congratulatory card from the Queen when family members reach their... The post What The Queen Can Teach You About Email Marketing...
View ArticleIs Bad CRO The New Black Hat SEO?
First of all, I need to give a shout out to a commenter on one of my previous articles who (in part)... The post Is Bad CRO The New Black Hat SEO? appeared first on The Daily Egg.
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